The Metaverse: What It Means, Where It Could Go, And Why Sotheby's Is Scooping Up Virtual Real Estate
crabfisher.substack.com
The “Metaverse” today, is not much more than marketing buzz word. The tech world is betting that the future will embrace this concept and it will upend how we interact with people and how we shop online. Facebook recently rebranded and appropriated “Meta Platforms” as their new Holding Company name, hoping to act first and own the concept of the “Metaverse,” and eventually, retain market share of users and developers that are fragmenting into new online communities. My guess is that Meta is anticipating that b2b applications will proliferate in a virtual environment- meetings, events etc. If engineers could be 5% more successful with a “virtual office” in the Metaverse, companies might subsidize the hardware costs for their remote employees, much like some companies subsidize laptops today. By becoming “Meta,” they wanted to be first to market with this branding and curb some of the inevitable user fragmentation that will emerge from NFT Communities that may crop up, and other Metaverses that threaten their current business model of “connecting the world” like Sandbox, Decentraland,
The Metaverse: What It Means, Where It Could Go, And Why Sotheby's Is Scooping Up Virtual Real Estate
The Metaverse: What It Means, Where It Could…
The Metaverse: What It Means, Where It Could Go, And Why Sotheby's Is Scooping Up Virtual Real Estate
The “Metaverse” today, is not much more than marketing buzz word. The tech world is betting that the future will embrace this concept and it will upend how we interact with people and how we shop online. Facebook recently rebranded and appropriated “Meta Platforms” as their new Holding Company name, hoping to act first and own the concept of the “Metaverse,” and eventually, retain market share of users and developers that are fragmenting into new online communities. My guess is that Meta is anticipating that b2b applications will proliferate in a virtual environment- meetings, events etc. If engineers could be 5% more successful with a “virtual office” in the Metaverse, companies might subsidize the hardware costs for their remote employees, much like some companies subsidize laptops today. By becoming “Meta,” they wanted to be first to market with this branding and curb some of the inevitable user fragmentation that will emerge from NFT Communities that may crop up, and other Metaverses that threaten their current business model of “connecting the world” like Sandbox, Decentraland,